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Action and reaction, ebb and flow, trial and error, change - this is the rhythm of living. Out of our over-confidence, fear; out of our fear, clearer vision, fresh hope. And out of hope, progress.
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As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, "Let there be light," constitute its charter. All nature is vibrant with its impulse.
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Before you give up hope, turn back and read the attacks that were made on Lincoln.
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Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.
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Conceit is God's gift to little men.
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If you can give your child only one gift, let it be enthusiasm.
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If you can give your son or daughter only one gift, let it be enthusiasm.
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If you have anything really valuable to contribute to the world it will come through the expression of your own personality, that single spark of divinity that sets you off and makes you different from every other living creature.
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In good times, people want to advertise; in bad times, they have to.
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It takes a real storm in the average person's life to make him realize how much worrying he has done over the squalls.
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It would do the world good if every man would compel himself occasionally to be absolutely alone. Most of the world s progress has come out of such loneliness.
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No sex, age, or condition is above or below the absolute necessity of modesty; but without it one vastly beneath the rank of man.
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Nothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstance.
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Sometimes when I consider what tremendous consequences come from little things, I am tempted to think there are no little things.
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The ablest men in all walks of modern life are men of faith. Most of them have much more faith than they themselves realize.
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The essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do.
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The five steps in teaching an employee new skills are preparation, explanation, showing, observation and supervision.
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The popularity of that baby-faced boy, who possessed not even the elements of a good actor, was a hallucination in the public mind, and a disgrace to our theatrical history.
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Watteau is no less an artist for having painted a fascia board while Sainsbury's is no less effective a business for producing advertisements which entertain and educate instead of condescending and exploiting.
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We pay just as dearly for our triumphs as we do for our defeats. Go ahead and fail. But fail with wit, fail with grace, fail with style. A mediocre failure is as insufferable as a mediocre success. Embrace failure! Seek it out. Learn to love it. That may be the only way any of us will ever be free. Tom Robbins before you give up hope, turn back and read the attacks that were made on Lincoln.
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What a curious phenomenon it is that you can get men to die for the liberty of the world who will not make the little sacrifice that is needed to free themselves from their own individual bondage.
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When a load of bricks, dumped on a corner lot, can arrange themselves into a house; when a handful of springs and screws and wheels, emptied on a desk, can gather themselves into a watch, then and not until then will it seem sensible, to some of us at least, to believe that all these thousands or millions of worlds could have been created, balanced and set to revolving in their separate orbits - all without any directing intelligence at all.
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When you are through changing, you are through.

Biography

Bruce Fairchild Barton (1886-1967) - advertising executive, author.

Born in Tennessee, he graduated from Amherst College in 1907. He worked as a publicist and magazine editor before co-founding the BBDO advertising agency in 1919. He headed the agency until 1961, building it into one of the industry's leaders. Among other famous campaigns, he created the character of "Betty Crocker". Politically conservative, he offered his public relations expertise to many Republican candidates over the years. A staunch opponent of Roosevelt and the New Deal, he served two terms in the House of Representatives (1937-1941).

Barton was most famous, however, as the author of many bestselling guides to personal success. He also wrote literally hundreds of articles for popular magazines, offering readers advice and inspiration for pursuing the American dream. His most famous book, The Man Nobody Knows (1925), depicted Jesus Christ as a successful salesman, publicist and role model for the modern businessman. One historian writes: "Barton believed incurably in material progress, in self-improvement, in individualism, and in the Judeo-Christian ethic, and none of the profound crises through which his generation lived appreciably changed the tenor of his writings or their capacity to reflect what masses of Americans, optimists in the progressive tradition, apparently continued to want to hear."

...(more on Wikipedia)

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