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Design is everything. Everything!
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Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
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Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.
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Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
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Without aesthetic, design is either the humdrum repetition of familiar cliches or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.

Biography

Paul Rand (born Peretz Rosenbaum, August 15, 1914 - November 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand's education included the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style of international typography.

Some of his more famous logos includes the following:

External links


* Discussion on the replacement of Rand's UPS logo.
* Rochester Institute of Technology Design's biography page of Paul Rand
* Web section devoted Paul Rand's visit to the MIT Media Laboratory in 1996

...(more on Wikipedia)

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Paul Rand".
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