I'm not that into the fake meat anymore. The familiar texture makes the transition from meat to soy and wheat products easier, but it's kind of limiting. There are lots of great ways to prepare meatless dishes without simulating meat.
I don't know that I can give a definitive answer to that, I can only say that if we create the right climate those who are producing those products will have the opportunity to move into a higher value product if changes are needed if we get this right.
There's the classic charitable contribution, which we receive thousands, and we're extremely grateful and they often come with notes from people, which are very heartwarming, about how much difference our products have made in their life on the Internet.
We're suing them and trying to force them to do the right thing and make their products safer; make it harder for a 2-year old to pull a trigger on a gun. It used to be that guns were made in such a way, they were well made, and it was difficult for a small child to pull the trigger and shoot a gun. But the new, cheaper guns don't operate that way.