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| | James Cash Penney |  | I believe that the Penney Company was a pioneer. From the very beginning, we stressed, and emphasized, as we do today, that the individual can grow, develop, and be rewarded only to the degree that he contributes to the growth and development of his fellow workers and of the community in which he lives. |
| | James Cash Penney | | In the J.C. Penney Company, from the beginning, we have visualized customers as our neighbors, whom it is our neighborly privilege to assist toward buying what they need and want at the lowest fair prices. |
| | James Cash Penney | | So far as the Penney Company is concerned, ourfirst consideration is due to our customers. For without their confidence, we should soon find ourselves playing a losing game. |
| | James Cash Penney | | The J.C. Penney Company is not so much a chain of stores as it is a chain of men held together by an idea. Every manager has immediate jurisdiction over the store he operates as a responsible partner. We do not work for one another, we work with one another. |
| | James Cash Penney | | The J.C.Penney Company has succeeded beyond the wildest dreams of my early days because of its policy of employee participation; and because it has been toward the public, giving in exchange for customers' dollars the utmost in value. |
| | James Cash Penney | | There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man. |
| | James Cash Penney | | There is always danger of our becoming smug and self-complacent. The man, who after making his pile, is content to sit back and rest on his laurels will never build a greater J.C. Penney Company. |
| | James Cash Penney | | What I tell you here about the Penney Company is equally true of other chain store organizations. Their very survival depends upon their taking a responsible place in the community and of serving customers with honest values in dependable merchandise. |
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